Bud Light, the official beer sponsor of the NFL, announced it will open the Bud Light Hotel in New Orleans for Super Bowl XLVII. From Thursday, January 31, through Sunday, February 3, Bud Light will transform a 200-room downtown New Orleans hotel into “the ultimate fan experience” during Super Bowl week. More than 3,000 hours will be spent hanging pipe and drape, installing lighting, replacing furniture and converting an adjacent parking lot into a 34,000 square feet concert tent. Even the smallest hotel details and amenities – 550 hand towels, 250 pillows and 1,500 shampoos – will be Bud Light-branded.