Folonari, the Italian brand that helped put Pinot Grigio on the wine map, has a new 3L bag-in-box look. Available this September, the redesign—featuring slimmed-down size and vibrant colors—carries the brand message “Amore Italia Folonari, The Passion of Italy in Every Bottle (or Box),” which continues to capture the interest among the 24- to 45-year olds. The launch will be accompanied by vibrant POS material as well.