Voli Vodka, LLC announced a new executive management team and updated go-to-market strategy. Jorge Gutierrez was named Chief Executive Officer. With over two decades of experience in the alcoholic beverage sector, including executive positions at Whyte & Mackay, Roberto Cavalli Vodka and Bacardi, Gutierrez will oversee the dynamic in-house sales and marketing operation. The national sales team will be headed by its newly named EVP National Sales Director Lee Strader who will report directly to Mr. Gutierrez. Strader brings more than 30 years of industry experience to the company. Voli also has selected Park Street to provide importing, back-office, and enterprise resource planning services. Internationally-acclaimed recording artist Pitbull (Armando Christian Perez) is a major shareholder and endorser.
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