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BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Heineken CoolerPack Returns

By June 1, 2018Top News, New Products

Don’t mess with success—do it again. Heineken is re-launching their “CoolerPack,” an 18-pack cardboard container that allows consumers to chill their Heineken by simply removing the top of the case and adding ice. The CoolerPack proved to be a smash success last summer, bringing convenience and occasion-based purchase choice to beer drinkers everywhere. Ideal for backyard parties and tailgating.

 

 

 

 

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