The Volvo Ocean Race chose Newport’s Fort Adams State Park as a stopover “race village” during its round-the-world, high-stakes international sailing competition on May 5-17. Newport was the highest attended Volvo Ocean Race stopover in North America. An estimated 125,000 people attended the village, including 18,000 the final day for the start of the final leg. Heineken, along with Moët & Chandon and Mount Gay Rum, all available from Rhode Island Distributing Co., were beverage sponsors of the stopover. Many events and promotions were held in town, in addition to the race village location.
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- Heineken Light Draught was featured at the Heineken Docks, while Heineken, Heineken Light and Strongbow Cider were featured throughout the Fort Adams Race Village
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- Heineken banner.
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- Heineken, Port Sponsor of the race village, showcased its BrewLock draft beer system technology while guests enjoyed the sites.
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- Remy USA’s John Ryan, Jim Sullivan and Tim Kimball with Mount Gay Promotion Specialists.
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- Mount Gay Rum with a Volvo Ocean Race sailing team in the background.
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- Vicker’s in Newport displayed Mount Gay Rum with a sailing theme.
