Mancini Beverage Celebrates Debut of Heineken 0.0

Mancini Beverage – C&C Distributors celebrated the Rhode Island launch of Heineken 0.0 at the G Pub Rooftop in Providence on January 10. Members of the Mancini Beverage sales team, along with representatives from Heineken USA, celebrated the arrival of the new alcohol-free beer accompanied by a brand education session. Heineken 0.0, marketed as an alternative to beer with alcohol, is available in six-pack bottles and cans, with 69 calories, 0% ABV. The nonalcoholic lager offering was created by Heineken’s Global Master Brewer Willem van Waesberghe. Brewed with a unique recipe for a distinct balanced taste using traditional ingredients such as malted barley and hop extract, it is then fermented with Heineken’s A-yeast before the alcohol is removed.

: Mancini Beverage – C&C Distributors celebrated the launch of the new Heineken 0.0 alcohol-free beer at the G Pub Rooftop in Providence on January 10. The brand’s iconic green label has been turned blue, the color associated with the alcohol-free category, according to the company’s website.

: Yeimy Quezada-Arteaga, Distributor Sales Manager, Heineken USA.

: Heineken Brand Ambassadors Samantha Romano and Olsa Kutrolli.

: All of Mancini Beverage – C&C Distributors except where indicated: Front row: Coleman Auman, Primary Representative; Paul Clark, Primary Representative; Anthony Micheletti, Primary Representative; Keith Morris, On-Premise Sales Manager; and Robert Zannella, General Manager. Back row: Justin Kelley, Primary Representative; Scott Dulieu; Sales Manager; Yeimy Quezada-Arteaga, Distributor Sales Manager, Heineken USA; Eric Queenan, Primary Representative; and Christopher Correia, Primary Representative.

: All of Mancini Beverage – C&C Distributors except where indicated: Steven Toufanian, Corporate Division Sales Representative; Jose Deluna, Corporate Division Sales Representative; Amanda Nichols, Corporate Division Sales Representative; Yeimy Quezada-Arteaga, Distributor Sales Manager, Heineken USA; Bill Nutini, General Manager, Corporate Division; Jocelyn Pimenta, Corporate Division Sales Representative; Matthew Browne, Sales Representative, Corporate Division; and Jeremy Rhault, Sales Representative, Corporate Division.

: All of Mancini Beverage – C&C Distributors except where indicated: Front row: Yeimy Quezada-Arteaga, Distributor Sales Manager, Heineken USA; Jody Vento, On-Premise Sales Supervisor; Jeff Manchino, On-Premise Sales Representative; Jillian Vieweg, On-Premise Sales Representative; and Lauren Beaupre, On-Premise Sales Representative. Back row: Kody Hebert, Trade Development Representative; Chris Carmone, On-Premise Sales Representative; Timothy Boynton, On-Premise Sales Representative; Craig Lancaster, On-Premise Sales Representative; and James Yeamen, On-Premise Sales Representative.