PUBLICATIONS

PUBLICATIONS

The Beverage Journal offers brand and pricing information within the Connecticut and Rhode Island local markets, bringing together thousands buyers and sellers in each state’s licensed alcohol beverage industry.

We provide and deliver the market’s local news and industry reporting, coupled with the each state’s most comprehensive price and product access resources through print, web and iOS platforms.

Whether your are a national supplier or importer, state distributor or importer, licensed bar or retail professional,  is the market’s trusted and experienced local resource for beer, wine and spirit product and price information, offering trade tools to support your business.

Our coverage of local launches and events, new products, innovative services and industry people crosses over into our growing online community, enabling many opportunities to maximize your exposure; in print and online. Our advertising and listing opportunities put products in front of your state’s trade purchasing audience, both on- and off-premise.

PRINT ADVERTISING RATES

Size/Glossy 1X 6X 12X
4/C Full Page 1,352.00 1,144.00 1,105.00
1/2 Page 4/C 811.00 686.00 663.00
1/3 Page 4/C 541.00 458.00 442.00

MECHANICAL SPECIFICATIONS

Advertisements are accepted in hi-res PDF format built to the below specs. Space reservations are due the 5th of month prior to the issue publication date. All materials are due by the 8th of month prior to issue date. Specs are:

  • Full Page Image Area: 7.25” x 9.875; Trim Size: 8.25 x 10.875; Bleed Size: 8.75 x 11.375
  • Other Advertisement Dimensions: 1/2 page: 7.25w x 4.9375h; 1/3 page: 2.25w x 9.875h
  • Preferred Materials: High-Resolution PDF
  • Classified Advertising: $130 per unit (1/4 page); $235 (1/2 page)
  • Prices effective for January 2015.
  • For terms and conditions, contact us.

In Connecticut, the print magazine is directly mailed to more than 3,500 trade accounts, with bulk shipments sent to wholesaler sales teams addtionally.

PRINT ADVERTISING RATES

Size/Glossy 1X 6X 12X
4/C Full Page 1,017.00 861.00 831.00
1/2 Page 4/C 610.00 516.00 499.00
1/3 Page 4/C 407.00 344.00 333.00

MECHANICAL SPECIFICATIONS

Advertisements are accepted in hi-res PDF format built to the below specs. Space reservations are due the 5th of month prior to the issue publication date. All materials are due by the 8th of month prior to issue date. Specs are:

  • Full Page Image Area: 7.25” x 9.875; Trim Size: 8.25 x 10.875; Bleed Size: 8.75 x 11.375
  • Other Advertisement Dimensions: 1/2 page: 7.25w x 4.9375h; 1/3 page: 2.25w x 9.875h
  • Preferred Materials: High-Resolution PDF
  • Classified Advertising: $130 per unit (1/4 page); $235 (1/2 page)
  • Prices effective for January 2015.
  • For terms and conditions, contact us.

In Rhode Island, the print magazine is directly mailed to more than 1,900 trade accounts, with bulk shipments sent to wholesaler sales teams additionally.

DIGITAL ADS

When you place ads on our website, you place your products in front of two major buying audiences: on-premise and off-premise beverage professionals, and consumers who follow the industry (or, their favorite brands).

NEWS IS FEATURED ON BEVcommunity

BEVcommunity is our special blend of a blog, up-to-date national and local news, and articles from current and past print issues. It is an online gathering place for the local beverage community; professionals and consumers. You can submit your news, photos and events.  The news attracts more than 21,300 page views a month from more than 9,500 local and visiting site readers. Share the news.

RATES FOR ONLINE ADS

  • Leaderboard: $150 per month/whole site or zoned, rotating based on volume. 728×90.
  • Side bar story ad: $100, rotating based on volume. 300×250.
  • Please provide jpg or gif artwork.
  • Graphic support available for hourly fee.

SPECIAL PROGRAMS

Ask us about Spine Advertising, Poly-Bagged Inserts, Tip-Ons and Barn Door Cover advertising. Each offer highly visible and customizable ways to stand out in print, offering more exclusivity of product placement.

“Everything Connecticut” and “Everything Rhode Island” each offer special color sections designed to showcase locally-made brands inside the monthly issue, upcoming for  the October-November-December holiday sales season. Ask us about its benefits for growing the brands of local brewers, distillers and winemakers.

Do you want to recognize staff, or showcase your creativity, innovation, and knowledge? We offer a sponsored page.

The Beverage Journal offers unique advertising programs designed to feature beverage products and the people who bring them forward to the consumers.

EDITORIAL CALENDAR

Check out the editorial calendar to see where opportunity may fall. For example, if we are running a feature on cocktails trends or wines of Chile, you may have a hot brand to promote by running an ad in that same issue.

Plus regular columns offer alignment opportunities. These include:

  • Around Town: Your local launches, events, products and faces
  • Serving Up: Featuring local cocktail recipes and bartenders
  • New Products and Promotions: The newest product releases for spirits, wines and beers
  • Association News: Local topics from local trade associations
  • Retail Review: A look look at off-premise sellers
  • The Find: A compendium of trends and products
  • Wine Buzz: What’s new in the world of wine
PLAN YOUR BRAND ADVERTISING AROUND NATIONAL FEATURE NEWS

SUBSCRIBE OR RENEW

The Connecticut Beverage Journal delivers beverage alcohol brand and pricing information, quick guides to distributors and suppliers as well as informative articles on new products, promotions, people, local association messages, industry issues and events affecting you and your business: in print monthly and online all the time.

Subscribers gain access to the market’s most robust product shopping website for beer, wine and spirit products, and can place orders directly to wholesalers. The BevJournal app for iPhone/iPad/iPod touch offers another platform to get market information and place your orders direct, too. It’s all included in your low-cost monthly subscription.

You can also print tasting notes, create custom sell sheets and shelf-talkers, quick order and more from the site or the app. Use your one password to sign in via the trade login icon to access pricing and products quickly and easily from your tablet, laptop, mobile or desktop, or download the app and go direct.

YOU’LL RECEIVE:

  • Articles about the latest products, marketing strategies and promotions to help you stay competitive
  • News on trends and issues that impact your bottom line
  • Local coverage of industry people, places, legislation and events that shape our industry
  • The Brand Index ― indicating which licensed beverage distributor carries what products
  • The Price List ― the official wholesaler product price list shared by licensed beverage distributors
  • Access ― 24/7 secure product website and app to shop and order from wholesalers

IMPORTANT: You must be a current subscriber in order to continue online use. Please check your subscription expiration and renew before this date.

Trade associations CPSA, CRA, RIHA, WSWC and USBGT CT/RI members ask us about special offers.

SUBSCRIBE/RENEW CONNECTICUT

SUBSCRIBE

The Rhode  Island Beverage Journal delivers beverage alcohol brand and pricing information, quick guides to distributors and suppliers as well as informative articles on new products, promotions, people, local association messages, industry issues and events affecting you and your business: in print monthly and online all the time.

Subscribers also have access to the market’s most robust product shopping website for Rhode Island beer, wine and spirit products and can place orders directly to wholesalers. It’s all included in your low-cost monthly subscription.

You can also print tasting notes, create custom sell sheets and shelf-talkers, quick order and more from the site or the app. Use your one password to sign in via the trade login icon to access pricing and products quickly and easily from your tablet, laptop, mobile or desktop, or download the app and go direct.

YOU’LL RECEIVE:

  • Articles about the latest products, marketing strategies and promotions to help you stay competitive
  • Information on trends and issues that can affect your bottom line
  • Local coverage of industry people, places, legislation and events that shape our industry
  • The Brand Index ― indicating which licensed beverage distributor carries what products
  • The Price List ― the official wholesaler product price list shared by licensed beverage distributors
  • Access ― 24/7 secure product website and app to shop and order from wholesalers

IMPORTANT: You must be a current subscriber in order to continue online use. Please check your subscription expiration and renew before this date. Click offer if you are a new USBG CT member. Click offer if you are a new CRA member.Click offer if you are a new CPSA member.

SUBSCRIBE/RENEW RHODE ISLAND

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