Tecate Light will kick off a March 1, 2016 marketing campaign, “Champions Night” geared for LDA+ boxing fans. The fully integrated, 360° campaign will use national TV advertising, digital partnerships, on- and off-premise activation and a sweepstakes that offers consumers the chance to win boxing related prizes.  “Watching a big fight with a beer in hand is a classic bonding experience for many boxing fans,” said Juan Carlos Montes, Shopper Marketing Manager for Tecate.

Web search, paid media advertisements and POS materials will drive fans to the hub, allowing them to participate in the sweepstakes to win daily, instant-win Tecate swag and be entered to win the grand prize, a VIP Fight Night Experience.To drive awareness and maximize impact, the Champions Night campaign will come to life through video advertising on platforms including Hulu, ESPN, TubeMogul and Roku in conjunction with National, English and Spanish, TV advertisements, reaching Hispanic, millennial men as a prime audience.