Joining the pink parade, Three Olives Rosé Vodka is designed to empower the clear spirit with the lush look and fruity taste (think strawberry and pomegranate) of rosé wine. Three Olives has also teamed with Betches Media to support the new release with custom social content (such as a rosé vs. vodka rap video), cocktails, merchandise and events. The brand will also collaborate with actress Busy Philipps to showcase her “rosé all day” style. 60 proof.