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Cuervo Announces Pendleton Whisky Brand Acquisition

By January 24, 2018Top News

Mexico’s Becle, S.A.B. de C.V., parent company of Jose Cuervo tequilas, will acquire the Pendleton Whisky brand assets from Hood River Distillers, Inc. Pendleton Whisky is one of the leading super premium whisky brands in the United States. Becle has agreed to pay U.S. $205 million for the brand and assets. Pendleton Whisky was launched in 2003 and has grown its annual sales volume to more than 250,000 nine-liter case equivalents. Mark Teasdale, President and Chief Executive Officer of Proximo Spirits, Inc., the United States operating subsidiary of Becle, stated, “The Pendleton Whisky brand will fill an important strategic position in our portfolio.” Hood River Distillers will continue to bottle the Pendleton portfolio of products for Proximo and continue to operate with its remaining brands.



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