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Imported Wine Category Shows Growth

By June 1, 2012Top News

The U.S. market’s imported still wine category grew in 2011 for the first time in three years, due to strong growth from Old World and New World producers. Key factors contributing to the rebound include growing interest overseas in the long-term growth potential of the U.S. wine market, the willingness of younger adults to experiment with new varietals and a reduction in the California winegrape crush. Total (bottled and bulk) imported wine volume in the U.S. increased 7.3% to approximately 98.6 million cases in 2011, according to Impact Databank. The volume of imported bottled still wine advanced 2.7% to approximately 75.3 million cases, while imported bulk still wine surged 25.1% to the equivalent of approximately 23.4 million cases.

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