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MALIBU INTRODUCES MALIBU SUNDAE AND MALIBU SWIRL

By May 17, 2013New Products

Malibu®, the number one selling Caribbean Rum with coconut liqueur, announced today the launch of two dessert-flavored additions to the Malibu family. This marks the brand’s debut into the Malibu Swirl Smoothie Blast Packshot r Malibu Sundae Float Packshot rconfectionary spirits segment. Malibu Sundae combines the brand’s signature coconut taste with the flavor of chocolate ice cream while Malibu Swirl pairs the flavor of coconut with the taste of strawberries and cream. The indulgent dessert flavors of our past have quickly become favorites of adult consumers in the present, 21 and older, which has resulted in the explosive growth of the confectionary spirits segment – +58% in the past two years. The May in-market arrival of Malibu Sundae and Malibu Swirl addresses the increasing demand for these nostalgic flavors.

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