Scotland’s LABEL 5 scotch whisky unveiled a new and modern look bottle for its Classic Black expression. A brand new look designed to “maintain the brand’s relevance in today’s scotch market and to ensure a maximum visibility on shelf.” The new packaging will be available worldwide and will be rolled out on all the different sizes of LABEL 5 Classic Black (from 5cl to 200cl bottles).

The new packaging marries both the traditional LABEL 5’s attributes such as its color code (black, white and gold) with an eye toward elegance, authenticity and modernity. Aurélie Prat, brand manager said, “We are confident that this new look will give LABEL 5 a more eye-catching design on shelf and will attract both new and our loyal LABEL 5 drinkers.”