California-based Certified B Corp O’Neill Vintners & Distillers appointed industry veteran Tom Fantham as Chief Commercial Officer and a member of its Executive Leadership Team effective May 22. Fantham formerly spent 25 years at Trinchero Family Estate as Vice President of Sales and then as its Chief Commercial Officer. In the newly created role, Fantham will be responsible for leading the commercial strategy and sales plan for the consumer goods portfolio across all channels and brands. He will work in collaboration with the Executive Leadership Team to set a long-term vision and objectives. O’Neill’s national brand range includes Line 39, Harken Chardonnay, Rabble Wines, Charles Woodson’s Intercept, FitVine Wine, Robert Hall Winery, Game Box, Allegro Cellars, BrandyLab and Javelin Vodka.