Sean Combs, Chairman and CEO of Combs Enterprises, announced the appointment of Dia Simms as the new president of Combs Wine & Spirits, the premium spirits business he created in 2013. As president, Simms will oversee Ciroc Ultra Premium Vodka, luxury tequila DeLeon and lead the spirits innovation business for the company. An award-winning industry executive, Simms has “been instrumental in making Ciroc an industry success” and has led the brand’s growth efforts since its inception. Under her leadership, Ciroc was named one of America’s Hottest Brands by Advertising Age (2010) and Market Watch Spirit Brand of the Year (2011). She was also a key player in the acquisition of DeLeon Tequila in 2013 and the brand’s relaunch last fall. Simms will report to Combs and Brian Offutt, Chief Operating Officer, Combs Enterprises.