Skip to main content


Connect with the local beverage industry. Trade news, trends and insights.

USDA Awards DISCUS Funds to Promote U.S. Spirits Exports

By January 23, 2020Top News

The Distilled Spirits Council of the United States (DISCUS) announced a grant of $511,386 through its partnership with the U.S. Department of Agriculture’s Market Access Program (MAP) to promote American spirits exports in 2020, an increase of nearly 15% over 2019 funding levels. Since 2006, DISCUS has conducted spirits promotions in cooperation with USDA in 18 foreign markets. In 2019, DISCUS conducted MAP trade promotions in Australia, Germany, Mexico and South Africa. The collaboration touts its increase in global U.S. spirits exports, rising from $873 million in 2006 to $1.8 billion in 2018. Earlier in 2019, DISCUS was granted $1,215,000 through the USDA’s Agricultural Trade Program (ATP), which was set up specifically to assist those agricultural groups that are being adversely impacted by retaliatory tariffs. To date, DISCUS has used ATP funds to implement media campaigns in Mexico, Canada and the EU, and conduct trade promotions in the UK.





« | »