Thirteen of the world’s leading producers of beer, wine and spirits launched the Digital Guiding Principles (DGPs), the first-ever set of global guidelines for beverage alcohol producers’ online marketing and social media use. The launch event, hosted by the International Center for Alcohol Policies, was attended by leaders in the fields of advertising self-regulation, alcohol policy, regulators, and representatives of Anheuser-Busch InBev, Bacardi Limited, Beam, Brewers Association of Japan, Brown-Forman Corporation, Carlsberg, Diageo, Heineken, Japanese Spirits & Liqueurs Makers Association, Molson Coors, Pernod Ricard, SABMiller, and UB Group. The DGPs have been developed as part of the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking in close collaboration with the World Federation of Advertisers.