
Samual Adams celebrated its Brewing the American Dream program, created by founder Jim Koch, now 15 years into supporting small food and beverage businesses across the U.S. The philanthropy program surpassed $100 million in loan funding to more than 4,200 small business owners, with coaching and mentorship provided to 14,000 entrepreneurs who have created or retained over 11,000 local jobs nationwide. The milestone commemorates the program’s dedication to uplifting “devoted craftspeople everywhere” in partnership with nonprofit lenders such as Accion Opportunity Fund, giving underrepresented and underfunded entrepreneurs access to much-needed capital. Brewing the American Dream has championed a network of businesses that are 76% BIPOC-owned and 63% female-owned.