WES Brands appointed industry veteran Adam Rosen as the company’s new CEO in September. In this role, Rosen will spearhead the celebrity-backed spirits brand portfolio that includes Flecha Azul Tequila, Fraser & Thompson Whiskey, BSB Flavored Whiskey and Aspen Vodka. Rosen joins WES from Casamigos, where he most recently served as its Executive Vice President of Sales and Marketing. Rosen also served in leadership positions at Sidney Frank, Diageo North America and Pernod Ricard. Founded in 2021, WES Brands develops, markets and sells brands in the beverage alcohol category and is an employee-owned company.