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BEVCOMMUNITY

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Pop-Up Bar Experience Showcases New Items

By October 27, 2024Connecticut, Top News

Brescome Barton hosted a Suntory Global Spirits Pop-Up Bar Experience and sales meeting at its North Haven headquarters on Sept. 6. The event supported the launch of Jim Beam Sunshine Blend, a new blend of the classic Kentucky Straight Bourbon Whiskey made with brown rice and aged for four years, and On the Rocks Spiced Pear Whiskey Sour and Blue Hawaiian, two new flavors in the ready-to-drink bottled cocktail line. Beam Suntory also debuted -196 Vodka Seltzer, a new canned cocktail made by freezing real lemons in liquid nitrogen at -196 degrees Celsius, capturing the whole fruit’s flavor. Sales teams first were hosted for an education session followed by an outdoor tasting of Suntory Global Spirits portfolio brands and new items.

 

 

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