Bacardi named company veteran Jeff Branson as Senior Vice President and Managing Director of Commercial for North America. In his new role, Branson reports to Tony Latham, Regional President of Bacardi North America. Branson will oversee commercial plans for Bacardi’s North American business, maintain distributor relationships and look to accelerate growth in the market. The two-decade industry veteran previously led Bacardi’s business in Canada, where he served as Vice President and General Manager. In 2019, he moved to Southern Glazer’s, serving for two years as SVP of Sales for the division dedicated to the Bacardi portfolio.