Banfi Vintners, a leading Italian wine producer and importer of its family-owned fine wines, and Brother’s Bond Bourbon, makers of premium American whiskey, announced their strategic sales partnership in January. Through this collaboration, Banfi will serve as Brother’s Bond’s sales agency in the U.S. Co-founded by longtime friends, actors and whiskey experts Ian Somerhalder and Paul Wesley, Brother’s Bond Bourbon has established itself as a leader in the whiskey world, with 29 industry awards and 90-plus ratings. Its portfolio of small-batch, ultra-premium bourbon and rye whiskeys gives back a portion of proceeds to regenerative agriculture with every bottle purchase, supporting farmers transitioning to regenerative practices, and has contributed to the restoration of more than 34 million acres of healthy soil across the U.S. In 2024, Brother’s Bond introduced its first Regenerative Grain bourbon, furthering its commitment to sustainability.