Award-winning music icon, Jon Bon Jovi and acclaimed French winemaker, Gérard Bertrand, launched a premium rosé wine label, Diving into Hampton Water, soon available in the U.S. market. The venture was inspired by Bon Jovi’s son, Jesse Bongiovi, who played a pivotal role in the brand’s creation, which emerged during time spent in the Hamptons, where rosé is a popular drink for the family. An introduction to Bertrand by a mutual friend solidified the vision to create a unique rosé, uniting the lifestyles of the Hamptons and the South of France, featuring Grenache, Cinsault and Mourvèdre grape varieties.