Brescome Barton hosted the launches of new products from Beam Suntory during a sales meeting at its North Haven headquarters on Feb. 2. The sales team celebrated the release of Minus 196 Vodka Seltzer and On The Rocks Strawberry Daiquiri Cocktail with Cruzan Rum with a tasting and brand education led by the visiting Beam Suntory sales team: Erin Cain, Territory Manager, Connecticut; Joe Cavataio, Director, RTD Commercial Development; Joe Schuette, State Manager, Connecticut; Michael Knuth, Field Marketing Manager, Northeast Franchise; and Jay Kreikemeier, Sales Director, Franchise. Minus 196 Vodka Seltzer is made using a patented Japanese process, which takes real whole lemons and freezes them at -196 degrees Celsius before crushing them. The lemons are then infused with premium vodka, resulting in a vivid, fruit-forward taste. Part of the On The Rocks Premium Cocktails line, the Strawberry Daiquiri is made with a custom blend of Cruzan Rum and blended with the refreshing flavors of strawberry and lime with a 20% ABV.
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- All of Beam Suntory except where indicated: Erin Cain, Territory Manager, CT; Joe Cavataio, Director, RTD Commercial Development; Joe Schuette, State Manager, CT; Mike Heins, Trade Development Manager, Brescome Barton; Steve Lentz, General Sales Manager and Director, Brescome Barton; Michael Knuth, Field Marketing Manager, Northeast Franchise; and Jay Kreikemeier, Sales Director, Franchise.
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- Minus 196 Vodka Seltzer in Lemon, Grapefruit and Peach flavors on display at Brescome Barton.
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- The Minus 196 Vodka Seltzer line, available in Lemon, Grapefruit and Peach flavors.
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- On The Rocks Strawberry Daiquiri Cocktail with Cruzan Rum joins the RTD cocktail line.
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- On The Rocks Strawberry Daiquiri Cocktail with Cruzan Rum.
Photos courtesy of Brescome Barton.
