Connecticut Distributors, Inc. (CDI) kicked off the addition of Absolut Grapefruit to its portfolio with a sales education event at Stonebridge in Milford on August 24. Representatives from Pernod Ricard USA presented the latest expression from Absolut to the CDI team. Absolut Grapefruit is made with natural grapefruit flavor and has no added sugar, offering a fresh taste among the vodka brand’s core range of citrus flavors.
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- Gemma Kennedy, Brand Activation Manager, Pernod Ricard USA presenting to the CDI sales team.
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- Dan Madera, Multicultural Manager, Pernod Ricard USA and Mary Zalewa, Retail Account Specialist, Pernod Ricard USA.
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- Absolut Grapefruit offers a taste of distinct pink grapefruit and a well-balanced sweetness, as shown in a frozen cocktail creation at Stonebridge.
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- All of Pernod Ricard USA except where indicated: Dan Madera, Multicultural Manager; Patty Clary, Market Activation Manager; Peter Kawulicz, Distributor Manager, CDI; Inessa Schweizer, Division Finance Manager; Mary Zalewa, Retail Account Specialist; and Katie Trubinski, Retail Account Specialist.
Photos by Joe Palisi.
