Connecticut Distributors, Inc. (CDI), introduced its team to Bluebird Hardwater in May, a new entry to the rapidly growing ready-to-drink (RTD) category. Bluebird Hardwater’s David Dougherty, VP of Sales, and Jonathan Roy, Regional Sales Manager, New York and Connecticut, educated the team about the brand’s origin story and production process and led a tasting. Bluebird Hardwater combines purified water with premium vodka or tequila and real fruit juice, offering a smooth, crisp drinking experience with zero sugar, zero carbs and just 88 calories. Created by Jackson Hole native Will Blum, the product was born from a desire for “lighter post-adventure refreshments,” with a clean simplicity and no fizz, offering what the brand calls “dangerously good” drinkability. “Bluebird Hardwater is more than a product—it’s the start of a new beverage category,” said Jon Fredyna, Vice President of Marketing, CDI. “With flavors like Vodka Lime, Tequila Pineapple and Vodka Cranberry, each variety is designed for consumers seeking a refined, no-frills option that fits any occasion. CDI is proud to welcome this exciting innovation to its portfolio and invites retailers to connect with their sales representatives to place orders and learn more.”