Jim Beam Bourbon and the 2016 World Series Champion Chicago Cubs signed a multi-year Legacy Partnership making the Chicago-based Jim Beam the official spirit partner of the Chicago Cubs and Wrigley Field. The exclusive spirit sponsorship features multiple Beam Suntory brands, including Jim Beam, Maker’s Mark Bourbon, EFFEN Vodka and Hornitos Premium Tequila. Jim Beam will have long-term naming rights to the new first base club at Wrigley Field, as well as the new left field bar concepts at Sloan Park in Mesa, Arizona.