
Heaven Hill Brands has added Deep Eddy Vodka to its portfolio. The Austin, Texas-based spirit company, which launched in 2010 with Deep Eddy Sweet Tea Vodka, has since expanded to offering straight vodka and fruit flavors. In 2013, their Deep Eddy Ruby Red vodka resulted in an over 300-percent sales growth. “This is a milestone day for Heaven Hill Brands as we add Deep Eddy Vodka and their entire team to our dynamic and innovative family,” said Max L. Shapira, President of Heaven Hill Brands. “Deep Eddy Vodka is a star on the rise in the spirits industry and is redefining the premium vodka market with a quality product and iconic marketing programs. The brand is a perfect fit for our established portfolio of rapidly-growing products.”