
Diageo representatives presented its newest brand, American Anthem Vodka, to the Connecticut Distributors, Inc. (CDI) sales force in Stratford on May 11. Positioned to launch in time for the summer holidays, the American-made vodka is made from corn, five-times distilled and certified gluten free. After the presentation, the CDI and Diageo teams enjoyed lunch from Hoodoo BBQ and American-ade, a lemonade cocktail mixed with American Anthem Vodka. For every bottle of American Anthem sold, Diageo will donate $1 to its charity partners, Operation Gratitude and Mission Continues. Both organizations support military personnel and their families.
- Diageo launched the new American Anthem Vodka during a sales meeting at CDI on May 11.
- Mohan Sivaloganathan, Northeast Regional Director, Mission Continues; Steve Slota, Consadine Division Manager, CDI; Steve Baye, VP of Business Management, CDI; Kim Maciejewski, CT Marketing Manager, Diageo; Rocco Vitulli, Distributor Manager Connecticut, Diageo; Nazli Racanelli, Retail Sales Manager, Diageo.
- Rocco Vitulli, Distributor Manager Connecticut, Diageo, during the presentation of American Anthem Vodka.
- Representatives and staff from Diageo and CDI enjoyed lunch from Hoodoo BBQ and American-ade, a lemonade cocktail made with American Anthem Vodka.