U.S. spirits revenues maintained a market share lead in 2023 as the sector reset following the robust sales spikes during the pandemic super cycle, the Distilled Spirits Council of the United States (DISCUS) reported in February at its annual economic briefing for media and analysts. In 2023, spirits market share totaled more than 42%, with steady gains over the past 14 years. This represents the second year in a row spirits supplier revenues have surpassed beer. The spirits sector has gained more than 13 points of market share since 2000. Each point represents $890 million in supplier revenue. Analysts called it a “reset year,” with industry volumes +1.2% (2022 +4.8%), value +0.2% (+5.1%) and price/mix -1% (+0.3%). Vodka sales were nearly flat, totaling $7.2 billion; tequila/mezcal sales were up 7.9% or $476 million, totaling $6.5 billion; American whiskey sales were up 3.8% or $192 million, totaling $5.3 billion; cordials sales were nearly flat, totaling $2.9 billion; and premixed cocktails, including spirits RTDs, were up 26.8% or $599 million, totaling $2.8 billion. DISCUS also noted that U.S. spirits exports totaled $2.2 billion in 2023, up 8% from last year. American whiskeys, which account for 63% of all U.S. spirits exports, increased by 9% over 2022 to reach a record $1.4 billion.