Dos Equis released a new retail and on-premise program this summer to remind consumers to “Choose Interesting” to make the most out of the summer. The summer marketing campaign, Dos Equis Choose Interesting, released a new logo and packaging design, as well as point of sales, digital and social media support. To gain consumer interest, the beer brand has launched a Dos Equis Interesting Index via Facebook, which will provide fans a chance to prove how interesting they are. The index is measured through a proprietary algorithm built for Facebook platform to measure “originality, thirst for knowledge, worldliness and sense of adventure.”