Wine and spirits supplier Gallo entered into the beer category through a strategic partnership with the founders of Montucky Cold Snacks. Popular among outdoor enthusiasts, Montucky American-Style Cold Snack is a light, sessionable lager with an ABV of 4.1%, 102 calories and 4.95 grams of carbohydrates per 12-ounce can. “Today’s consumer is shopping brands, flavors and occasions across beer, wine, spirits and RTDs,” said Chief Executive Officer Ernest J. Gallo. “With Montucky Cold Snacks, combined with our expansion of High Noon into vodka iced tea, our partnerships with Canelo Álvarez on VMC and with Lotte on Soonhari Soju, our recent acquisitions of Fishers Island Lemonade, Salt Point and Waterbird, and our continual wine innovation, such as VIBE by Vendange, we are constantly trying to bring new and better experiences to the consumer.” Founded in 2012 by Montanans Chad Zeitner and Jeremy Gregory, Montucky Cold Snacks sold nearly one million cases in 2023.