Heineken USA announced the appointment of Maggie Timoney as Chief Executive Officer starting September 1. Timoney, an executive with more than 25 years of experience in the beer and cider business, will succeed Heineken veteran, Ronald den Elzen, who will be returning to Holland for a global role within the company. Timoney, who has been with the company since 1988, joins Heineken USA from Heineken Ireland, where she served as the CEO for the last five years.