Maison Hennessy is the official spirit of the Louis Vuitton 37th America’s Cup. As the official spirit for the event, Hennessy, owned by LVMH Corp., will present two cocktail creations featured in its new Made for More communication platform to showcase “the mixability of the cognac, and introducing a new, lighter, brighter, fresher vision of the brands” in a Hennessy Margarita and a Hennessy Ginger. The regatta takes place off the coast of Barcelona, Spain, which began in late August. Emirates Team New Zealand, the current holder, will defend the Cup against five challengers: INEOS Britannia, Alinghi Red Bull Racing, Luna Rossa Prada Pirelli, NYYC American Magic and Orient Express Racing Team. The competition concludes with the Louis Vuitton America’s Cup Match that starts on Oct. 7 and is a first-to-seven series for the historic America’s Cup, between the Defender, Emirates Team New Zealand and the winner of the Challenger series, the Louis Vuitton Cup.