Mast-Jägermeister US announced that Joe Fortune has been named Chief Executive Officer, effective April 1, 2022. Fortune, who most recently served as Chief Commercial Officer, will be taking over from Jeff Popkin, who has served as CEO at Mast-Jägermeister US for the past six years. “We are forever grateful for Jeff’s unwavering commitment to Jägermeister in the U.S. and globally. [His] business accomplishments and assemblance of a stellar team has been integral in the new positioning of the brand and established our solid foundation for continued success,” said Michael Volke, Global CEO Mast Jägermeister SE. “We are fortunate to have extraordinary talent at Mast-Jägermeister US, and therefore thrilled to promote Joe into this key global leadership position from within. Joe’s remarkable performance as Chief Commercial Officer, proven ability to deliver strong results, deep understanding of the spirits industry, and appreciation of the unique Jägermeister relationship with our consumers and customers, made him the ideal U.S. CEO successor.”