Molson Coors Beverage Company announced in August it had reached an agreement to acquire Blue Run Spirits, an award-winning producer of crafted bourbon and rye whiskies. Based in Georgetown, Kentucky, Blue Run launched in October 2020 and is the company’s first spirits acquisition. In tandem with the acquisition, Molson Coors has established Coors Spirits Co., an expansion of its existing spirits business, which will house Blue Run, Five Trail Blended American Whiskey, Barmen 1873 Bourbon and future innovations. The acquisition will more than double the size of Molson Coors’ spirits team, which entered the whiskey space in 2021. Blue Run’s founders, Mike Montgomery, Tim Sparapani, Jesse McKnight and Andy Brown, will all remain with the brand. Montgomery will take on an expanded role as Vice President of Coors Spirits Co. Bourbon Hall of Famer Jim Rutledge will continue to serve as Blue Run’s Distillery Consultant and Liquid Adviser and Shaylyn Gammon will serve as Whiskey Curator for Coors Spirits Co. David Coors will continue to lead Molson Coors spirits’ strategy and business development as Executive Chair.