Murphy Distributors added Saratoga Water to its Connecticut portfolio.

Murphy Distributors added Saratoga Water to its Connecticut portfolio. Born in the foothills of the Adirondacks, the Saratoga brand has bottled spring-sourced water in the Northeast for more than 150 years, making Saratoga Still and Saratoga Sparkling. The brand sparked reignited interest via TikTok. A viral video, featuring fitness influencer Ashton Hall’s detailed morning routine, has garnered over 1 billion views across social platforms. Hall’s use of Saratoga led to a 1,000% increase in Google searches for the brand, as well as a noticeable uptick in product inquiries, the company said. Known for its premium quality and distinctive packaging, “The timing couldn’t be better,” said Matthew Murphy, President of Murphy Distributors. “The response from consumers has been overwhelming. We are pumped.” Saratoga Water’s parent company, Primo Brands Corp., reported that as the brand’s market presence is growing rapidly with Hall’s influence, net sales are projected to reach $71 million in 2025, up from $13 million in 2021.