According to a new year-over-year study from behavioral research platform Veylinx, consumer demand is increasing for both nonalcoholic and alcoholic canned cocktails. The study found that demand for nonalcoholic canned cocktails grew by 4%, while demand for alcoholic canned cocktails surged by 20% over last year. While interest remains strong for nonalcoholic alternatives, the percentage of people trying to reduce their alcohol consumption fell by 18% to 38%. This decline from 2022 could lead to lower participation in abstinence events like Dry January. Half of respondents claimed they would drink less alcohol if better nonalcoholic alternatives were available, showing opportunity for yet more innovation in the beverage sector. Those looking to reduce their alcohol consumption are 50% more interested in nonalcoholic cocktails. In 2022, “Never tried before” was the top reason consumers gave for not buying canned nonalcoholic beverages. No longer the case in 2023, the study suggests that nonalcoholic canned cocktails increased their market penetration over the last year. Flavor and price are now the primary reasons people don’t buy nonalcoholic cocktails, Veylinx said.