Patrón Tequila launched its 100% Additive-Free Tequila campaign in February, emphasizing its additive-free heritage and handcrafted production process. Since its inception in 1989, Patrón has been committed to producing high-quality tequila using only three all-natural ingredients: 100% blue Weber agave, water and yeast, with no sweeteners, no extracts and “no secret ingredients.” Sixty-one percent of consumers globally say they would choose additive-free spirits over the alternative, according to the 2025 Bacardi Global Consumer Survey. Currently, the tequila industry permits the use of additives under 1% in the formulation process for 100% blue Weber agave aged tequilas, without requiring disclosure on bottle labels or in communications.