Phenomenal Spirits, creator of Ry3 Whiskey and Ron Izalco Rum appointed Timothy Basham to the newly created position of Vice President of U.S. Sales, effective January 15, 2024. In his new role, Basham, based in Atlanta, Georgia, will report to Phenomenal Spirits Founder & CEO, Karthik Sudhir. He will be responsible for spearheading several initiatives including the company’s commercial, distribution, and sales strategy development, as well as brand marketing and market activations. Before joining Phenomenal Spirits, Basham established his own wholesale distribution business, onboarding and launching more than 400 new brands and building a client base of 1,000+ accounts, including national chains. He has also held a number of sales representative positions of increasing responsibility at major distributor houses including Federal Wine & Liquor and Republic National Distributing Company (RNDC).