
Wine & Spirits Wholesalers of America’s (WSWA’s) SipSource, fueled by WSWA wholesaler member company depletion data, released its Q2 2024 Report. The report tracks data over a 12-month period (July 2023-June 2024) and highlights key trends and statistics for both wine and spirits categories. Currently, the only product classes seeing growth are Premixed Cocktails and Tequila/Agave spirits. Tequila Reposado continues to dominate the spirits segment with impressive growth. Tequila Reposado is up +10.7%, showcasing resilience in premiumization, with products over $50 increasing by +25% and representing 32.8% of volume. Geographically, regions east of the Rocky Mountains are driving growth, all showing increases of over +19%. In contrast, the Tequila-Other segment—any agave-based product that is not silver, reposado or añejo—shows growth driven by lower-priced products. Premixed Cocktails now account for 14.9% of total spirits volume compared to 3.9% in June 2020. In wine, Prosecco remains the top performer: Growth is moderate but still up +2.6% in the latest June ending data.