
Wine & Spirits Wholesalers of America’s latest SipSource data set ending March 2025 shows signs of stabilization in negative territory across several wine and spirits categories, though year-over-year volume trends remain negative for most product classes. With only a “few bright spots,” including Tequila and wine-based Cocktails, the industry continues to adjust to evolving consumer tastes as well as inflationary and fluid market dynamics compounded by tariffs. In the 12 months ending March 2025, total Wine volume declined by -7.1%, a marginal improvement from February’s -7.2%. Among product classes, Cocktails – Wine stood out with a modest volume decrease of just -1.4%, recovering from a -3% decline the previous month, signaling “increased consumer interest in flavored and convenient wine-based beverages, offering a potential avenue for growth.” The spirits category declined -3.8% by volume over the past 12 months, an improvement from February’s -4.4%. Tequila remains the sole category in positive territory, growing +1.3% in the 12-month period—up from +0.9% in February.