Coors Light is introducing EveryOneCan, a summer-long sustainability program aimed at everyone from brewers and bartenders to consumers “to strive for environmental stewardship and reduce environmental impact.” Coors Light has partnered with TerraCycle, among other partners, to highlight sustainability efforts in stadiums and elsewhere. Through promotional programs, Coors Light will offer consumer rewards of cooler bags made from recycled vinyl advertisements and grills made from recycled kegs. In 2016, Coors Light cut its aluminum usage by 3.8 million pounds.