Absolut announced its next creative collaboration and winning artist as part of its ongoing and annual arts initiative. Sarah Saroufim from Lebanon was named the winner from 7,500 entrants with her design to reflect that, “Everyone should be free to express themselves,” and said she hopes to inspire people to talk about the issues that matter, including mental health. Saroufim said, “The more we talk about mental illness, the closer we get to overcoming it. I expressed this idea using the pun ‘Don’t keep things bottled up’ and an overflow of expression [symbolized] by speech bubbles.” Over the last four decades, Absolut has worked with over 550 of the world’s boldest artists, resulting in over 800 art pieces being created.