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Athletic Brewing Donates to Preserve Outdoor Spaces

By December 23, 2023Top News

Athletic Brewing Co., America’s largest nonalcoholic brewery and a certified B corp, announced that more than 200 recipients have received over $1.6 million in 2023 as part of its Two For The Trails grant program. Established in 2018 as a founding principle of the Athletic Brewing business plan, Two For The Trails is the largest annual environmental grant program in the craft beer industry. Two For The Trails was established to help cover funding gaps on outdoor projects that have a transformative impact on local and national communities. To date, the program has awarded nearly 400 grants totaling $4.3 million and helped to fund over 500 projects in 43 U.S. states, the United Kingdom and Canada. Athletic Brewing’s mission is to “greatly impact its communities and the environment” with Two For The Trails, paying homage to Co-founder and CEO Bill Shufelt’s family practice of toasting post-trail adventures with two brews. Athletic, which achieved Certified B Corporation status in 2022, has committed to donating up to $2 million annually to protect and restore local trails, waterways and urban greenspaces around the world, including the Appalachian Mountain Club and first-time grant recipient Napa Valley Vine Trail Coalition. Athletic Brewing is contributing to funding a critical gap of 13.5 miles between Yountville and Saint Helena.

 

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