Bacardi Limited appointed Ron Anderson to the role of senior vice president and chief commercial officer to further develop commercial capabilities for the internationally known portfolio of premium spirits. Anderson, 56, will focus on enhancing sales force capabilities, commercial effectiveness and implementing more robust go-to-market programs. He will provide leadership support to the regions and help identify capabilities to strengthen the company’s commercial operations. Anderson will also serve as head of Global Travel Retail and a member of the Bacardi leadership team effective August 1. Anderson will be based in the Bacardi corporate global headquarters in Bermuda.