
Beam Inc. added the 2 Gingers brand to its Irish Whiskey portfolio. Brand founder Kieran Folliard introduced premium, twice-distilled 2 Gingers made by Beam’s Kilbeggan Distilling Company into the market in January 2012. Folliard named the brand for his red-haired mother and aunt. Beam is poised to accelerate 2 Gingers’ growth and popularity across the U.S. in 2013.