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Beer Volume Declines Continue, Despite Craft and Imports Gain

By November 23, 2018Top News

Beer category total volume fell 1.1% to 2.8 billion 2.25-gallon cases in 2017, according to the Beverage Information Group’s 2018 Beer Handbook. While the craft and imported segments showed growth and increased market share, total beer consumption has declined for a fifth consecutive year. The craft beer segment grew 4.9% in 2017 to 310 million cases. While craft beer’s growth has slowed from 6% for the past two years, the category has pushed its market share to 11.1% in 2017, up from 10.4% in 2016 and 9.8% in 2015. The imported beer segment was up 3.5% to 470.7 million 2.25-gallon cases, increasing its market share a bit to 16.8% in 2017. Beers imported from Mexico continue to thrive. Flavored Malt Beverages (FMBs) were up 1.3%, reaching 112.3 million cases in 2017. Beer segments that have dropped include light beer, which slipped 3.1% in 2017 to 1.22 billion cases; popular beer, down 2.5% to 180.9 million cases; super-premium and premium beers, which fell 3.7% in 2017 to 371.5 million cases; and malt liquor, down 4.3% to 52.8 million cases.



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