Boston Beer Founder Jim Kock and Dave Burwick.

Dave Burwick was named President and Chief Executive Officer of Boston Beer Company, succeeding Martin Roper. Burwick has served on Boston Beer’s Board of Directors since 2005. He previously served as President and CEO of Peet’s Coffee. Prior to joining Peet’s, Burwick held the position of President of North America for Weight Watchers and numerous leadership roles over 20 years at PepsiCo, including CMO of Pepsi-Cola North America. Jim Koch will continue in his role as Boston Beer Company Founder and Chairman.