
The Brescome Barton sales team hosted an in-house cocktail competition as part of its sales meeting program on March 17. Each cocktail featured the newly-launched Red Bull Orange as a base ingredient. Brescome Barton’s nine sale zones were represented in teams as competitors, who had 15 minutes to create one cocktail for submission to the judges. The competition was judged by Jacqui Bongiovani, On-Premise Specialist, Red Bull; Billy Duong, Regional On-Premise Manager, Red Bull; and Josh Cardinal, On-Premise Distribution Manager Northeast, Red Bull. Brescome Barton’s South Zone 3 was named the winner with their cocktail Orange Rasbull. Red Bull Orange is the newest addition to the Red Bull portfolio and is distributed to on-premise locations via Brescome Barton.
- Red Bull Orange, the latest release from Red Bull.
- Mike Heins, Trade Development Manager, Brescome Barton, introducing Red Bull Orange.
- Josh Cardinal, On-Premise Distribution Manager Northeast, Red Bull.
- Brescome Barton zone teams during the cocktail competition.
- Zone teams creating cocktails, which were judged on name, ease of build, appearance and taste.
- The event judges reviewing the cocktails.
- Cocktail creations.